There are three pillars of sustainability: economic, social and environmental
Adopting sustainable practices is making companies aware of their greenhouse gases emissions and is pushing them to rethink their processes.
At the same time, companies are contributing to the resolution of current society's problems.
The 2030 agenda with the 17 Goals for a Sustainable Development (SDGs), expresses a clear judgement over the non-sustainability of the current development model at environmental, economical and social level. In this way the idea that sustainability is only something related to environment is over and a more integrated vision on different dimensions of sustainability takes place. Our algorithm allows SMEs to comply to five of these goals (num. 8, 9, 10, 12 e 13).
In Italy alone, 4.334.664 companies up to 250 employees are emitting 419 million tons of CO2. Our scientific committe has estimated that each company, using our algorithm, can reduce emissions by at least 5% (2.55 tons of CO2) per year. With only 10.000 registered users, we will achieve a total reduction of 25.500 tons of CO2 per year.
Companies committed to sustainability practices are outperforming those that are not. There is ample research that shows how businesses investing in sustainability are improving margins and market share.
Furthermore, becoming sustainable leads to a better utilization of resources, driving down operational costs and reducing useless waste by increasing overall efficiency.
“In 2014, 22% of green companies increased their revenues, thus doubling the performance of standard companies (10,2%)" * Source: Relazione sullo stato della Green Economy in Italia, 2015”.
The European 2020 and 2030 guidelines are based on targets created in order to make a convenient transition from a linear model of consumption to a circular one.
Companies need to adopt sustainability strategies in order to comply with current and upcoming government regulations and avoid penalties and business risks.
After the 2008 crisis, companies that have restructured their business adopting the principles of the Green Economy, or that have made investments in sustainability in line with European 2020-30 objectives, ended up being more competitive in the market” – *Source: Fondazione Symbola e Unioncamere, 2017.
Several studies show that millenial workers, who are now becoming the leading generation, want to feel connected to a larger purpose and mission. Being associated with a brand where sustainability is embedded into the company's culture has been proven to boost employee motivation and morale, as well as attract new talent.
Becoming sustainable will also give you access to new business opportunities with other sustainable companies like yours.
"Companies proactive on sustainability attract more motivated people that are also more likely to remain loyal throughout time." - *Source: CSR manager network Italia
There is no doubt that sustainability generates brand value and improves a company's image. Poor environmental performance can significantly damage brand reputation to the point where it is difficult for a business to recover.
"73% of consumers care about the company, not just the product when making a purchasing decision" - *Source: BBMG
A healthy business is more likely to receive grants from either private or institutional investors. Nowadays investors are seeking out exceptional companies that can scale up with integrity, building together with other shareholders and stakeholders solid grounds for a successful and stable business.
Horizon 2020 is the biggest EU Research and Innovation programme ever with nearly €80 billion of funding available over 7 years (2014 to 2020). In order to get access to this funding, organizations need to comply with a strict set of rules.
Demand for products and services coming from sustainable companies is steadily rising over time as customers are taking an increasing interest in the Green Economy. According to the most recent surveys, consumers are willing to pay more for a product or service if the business is committed to positive social and environmental change.
"In the last three years European businesses that have implemented CSR or environmental sustainability measures have reported on average a double-digit growth rate compared to other companies" - *Source: IEFE Bocconi, 2014.